Gucci is a style, high quality, and bold luxurious looks that will not be forgotten. Today, the Italian fashion house is at its peak of popularity and is experiencing some of the best moments in its century-long history. The brand constantly releases original collections that are sold in a flash, surprises with fresh and extraordinary ideas, and sets records.
The brand’s visual identity is eclectic – a style that freely combines heterogeneous elements from completely different cultural layers. Gucci’s designers combine antiquity with punk, memes with the Renaissance, philosophy with pop culture. Exactly this uncertainty and compatibility of everything in the world interests the current Gucci fans, who live in an endless stream of information and are looking for something fresh and original.
In the flow of time, today’s Gucci is actively sharing its aesthetic and cultural content with its fans on Instagram, Twitter, Facebook, and Snapchat. Some of the illustrations, for example, inspired by works of art from different times, have their own interesting history and are filled with deep intellectual meaning.
Continuing to delight fans with flamboyant fashion shows and inimitable designs for both apparel and accessories, Gucci, however, emphasizes that today digital communication is central to the brand’s marketing strategy. As a famous trendsetter, and as one who constantly defies outmoded foundations, the brand impresses with its creative approach to advertising campaigns, in which retro looks echo modernity, glamor, and sensuality.
Gucci’s Fall/Winter 2021/22 eyewear campaign focuses on the connection: “No matter how far apart we are, there is something that binds us in time and space”. Different eras and cities are combined in this autumn story which was shot in Shanghai and London, both cities serving as the urban epicenters for staging the story.
In the advertising photographs, the protagonists are flaunting Gucci eyewear while chatting via retro phones. With the help of this communication tool, the worlds of different people from different cities are invisibly linked to each other.
Gucci Sunglasses GG1022S from Fall/Winter 2021 Collection
One of these protagonists is the Chinese actress and brand ambassador, Ni Ni, with whom Gucci has been successfully collaborating for several years.
The 80s and 90s of the 20th century are the inspiration for glasses that combine retro charm with modern sophistication. The frames on these models are crafted from acetate and thin metal with shiny details and polished finishes.
Gucci Sunglasses GG1033S from Fall/Winter 2021 Collection
The collection includes Aviators with a double bridge and decorative rivets, Oversized and Cat-eye frames, embellished or plain black, optical frames with and without chains. All this diversity demonstrates the creative spectrum and unique luxurious spirit of Gucci eyewear.
With each new eyewear collection, Gucci demonstrates its connection with a new generation striving to own chic items of the brand that continues to evolve and is not going to stop there.
