Not so long ago Tory Burch, who is now one of the most influential fashion designers in America, dreamed about creating an affordable clothing line that she and her friends would like to wear. Today the brand includes clothing, shoes, handbags, sunglasses, and accessories. All things are created with impeccable taste and great design which is the embodiment of the individual style and sensuality of Tory Burch herself. One of the brand’s success components is that Tory was able to find her niche in the fashion market and presented it to the public. The brand includes casual and sportswear, evening dresses, shoes, bags, jewelry and in 2009, the designer set about creating a collection of glasses. Tory creates an attractive image of a contemporary woman who wears simple and sophisticated clothing, completed with laconic and elegant accessories. She skillfully uses different materials – leather, fabric, jute, rubber and other materials can be combined for creation of a model of shoes or clothes. All models are represented by a variety of bright colors. Appliques, sequins and rhinestones add refined accents to all designer’s creations making them charming and unique. The main thing Tory is doing excellently is choosing the right combination not forgetting about a sense of proportion. This is what brings her success making her designs harmonious and perfect.