Fenty

In 2019 a famous singer Rihanna launched the luxury brand Fenty Maison together with the French concern LVMH. It was a real event as over the past three decades Fenty became the first brand to be built from scratch by this influential conglomerate. According to the singer, her own style became a source of inspiration for the first collection. The assortment of the brand consists of women’s clothing which style borders on feminine and gender-neutral. Ready-to-wear men’s clothing, shoes, accessories, and children’s clothing are also planned to be sold under the name of the brand. Bright accessories including massive sunglasses will complement the images.