Miuccia Prada is an outstanding personality of our time. She is a designer and philosopher, political scientist, and feminist. Thanks to her, today the whole world knows about the Prada brand. This intellectual, strong, and ambitious woman has managed to turn a boring business for the production of luggage for wealthy gentlemen into a fashion house with a worldwide reputation.
Miuccia Prada’s contribution to the development of fashion has received numerous awards and prizes. The habit of doing everything contrary to the foundations, an innate sense of style, a sharp mind, and an ironic attitude towards herself and fashion – these qualities helped her achieve success in the fashion field. She took over the family business in 1978, and at the same time, she had a fateful meeting with the Tuscan industrialist Patrizio Bertelli, who became her partner for years, not only in business and creativity but also in life.
Prada’s clothes are in many ways consistent with the image of Miuccia herself and correspond to her state of mind. When creating clothes, she prioritizes her own interests – life, social, culture. Destroying ordinary clichés is her favorite pastime. In Prada collections, there is always a contradiction and challenge to the traditional concepts of fashion and beauty.
With her creations, Miuccia proclaims her dislike for generally accepted beauty. She seeks to deconstruct these canons, transforming the ugly into the attractive. So gradually Miuccia has accustomed us to her vision of fashion, expanding our perception. And it is already difficult for us to imagine modern fashion without Prada’s straight-cut coats, complex geometric silhouettes, unthinkable combinations of shapes and textures, a riot of colors and prints.
The Prada optical collection, in which there are a lot of oversized thick frames, geometric shapes, and catchy colors, does not leave indifferent admirers of the brand. Standing out for their impeccable workmanship and originality of design solutions, Prada sunglasses and frames have become the hallmark of the brand.
In keeping with longstanding tradition, Prada Spring/Summer 2021 eyewear collection continues to further develop the brand’s core focus of contemporary understated luxury, with unique detailing and quality workmanship. Both sun styles and optical frames are made taking into account modern trends, combining contemporary aesthetics with technological excellence. The new Prada eyewear showcases an iconographic reinterpretation of Prada’s celebrated triangle logo in an avant-garde style.
PR 21XS
These square-shaped oversized sunglasses are inspired by the new Prada bag collection. Crafted from premium acetate, the model boasts a monochrome logo, wire-core arms, and sculpted nose pads for superior comfort. This elegant piece comes in a range of colors and is completed with Gradient or Polarized lenses in different shades.
PR 16WSF
The eye-catching piece has a unique geometric shape. Showcasing exceptional craftsmanship, these luxury acetate sunglasses feature super-edged sculptural volume and 3D-edged temples with a reimagined triangular Prada logo in avant-garde style. The model is offered in Black, Tortoise, Talc, and Blue transparent completed with Brown, Gray, and Light Violet Gradient Lenses.
PR 17WSF
The protagonist of the SS21 digital fashion show this narrow-shaped rectangle model is created to make a statement. These daring sunglasses are available in striking colors and provide an edgy luxurious look.
PR 59WS
Aviator-inspired sunglasses are a permanent hit of any season. With this timeless pilot model offered in a range of trendy colors with polarized or mirrored lenses, you will easily create a classy look.
Massive models or inconspicuous accessories, each piece from the new Prada collection is thought out to the smallest detail, looks stylish, and is suitable for any event. The elegant yet modern design of Prada outfits and accessories has attracted many style icons. Fashion designer Marc Jacobs has confessed his love for Prada and has been seen in the brand’s clothing more than once, as well as many other famous personalities.
