Oliver Peoples’ Spring 2025 campaign is more than a showcase of eyewear—it is a cinematic meditation on perception, identity, and presence. Titled The Eyes of Oliver, the campaign unfolds like a short film, steeped in golden-hour light and quiet drama. Starring actor Brandon Sklenar as the enigmatic Oliver and model Camille Rowe as his captivating counterpart, the narrative is set against the historic Beverly Estate in Los Angeles. The setting enhances the visual storytelling with its timeless architecture and atmosphere, adding depth and allure to every frame. Through its sun-drenched visuals and introspective mood, the campaign explores the idea that what we wear on our faces can shape how we see the world—and how the world sees us. The moment Oliver disappears when he removes his sunglasses offers a poetic metaphor for how vision and identity intertwine. It’s a story told in frames, both literal and figurative.
Eyewear takes center stage in this collection, with sunglasses portrayed not merely as accessories, but as transformational objects. The Spring 2025 collection reflects this narrative arc with a refined selection of frames that merge contemporary aesthetics with archival inspiration. The Aero II pilot frame, reimagined in five modern colorways, captures a spirit of adventure and effortless glamour. The Etlin, a round titanium design, delivers quiet sophistication with its minimalist construction and translucent lenses. The TK-13 introduces a new level of precision with its ultra-light titanium form—sleek, subtle, and striking in its simplicity. Meanwhile, the Cary Grant Sun returns in fresh colorways like DTB + True Brown and Sencha, lending timeless charm to a silhouette inspired by one of Hollywood’s greatest icons. Each model contributes to the overall tone of the campaign: refined, character-driven, and rich with atmosphere.
From its founding in 1987 on Sunset Boulevard, Oliver Peoples has always stood for understated luxury rooted in California culture. The brand has consistently blurred the lines between fashion and film, design and emotion, by creating eyewear that tells a story. With Spring 2025, that storytelling reaches a new level of conceptual depth. The campaign taps into philosophical questions rarely explored in fashion advertising by asking what it means to see—and be seen. The collaboration with photographer Guy Aroch and the visual language of cinema bring this exploration to life. Sklenar’s character becomes visible only through Oliver Peoples frames, an allegory for how our sense of self is shaped, even revealed, by the lenses we wear. It’s an idea that both honors the brand’s heritage and redefines what luxury eyewear can represent.
Camille Rowe adds another layer to this visual and emotional tapestry. Known for her effortless blend of masculine tailoring and sensual femininity, her presence in the campaign reinforces the idea that style can be both bold and timeless. Whether she’s gazing through softly tinted lenses or lounging in a minimalist look that allows the eyewear to shine, Rowe channels the essence of bygone screen sirens without veering into nostalgia. Her cool, unforced elegance anchors the collection in the present while paying homage to the past. The synergy between Rowe’s aesthetic and the Oliver Peoples ethos is seamless—both favor quiet statements, clean lines, and a deep appreciation for craft. In this campaign, her style becomes the ideal canvas on which the eyewear tells its story.
Eyles
Among the standout designs in Oliver Peoples’ Spring 2025 collection, the Eyles sunglasses bring a commanding presence with a distinctly vintage soul. Crafted in bold acetate with an angular silhouette and keyhole bridge, the frame evokes a classic sensibility reimagined for modern elegance. The Eyles model effortlessly blurs the line between retro charisma and contemporary refinement—perfect for those who want their eyewear to make a statement without shouting. Offered in a palette ranging from Light Brown with G-15 Gradient lenses to Sycamore with Regal Blue, each colorway brings a different mood, whether sun-drenched California cool or sophisticated urban edge. Worn by Camille Rowe in the campaign, the Eyles frames appear right at home against the soft, cinematic light of the Beverly Estate, emphasizing their timeless glamour. Made in Japan, the model is a testament to Oliver Peoples’ commitment to precision craftsmanship and enduring design. With a universal fit and an expressive yet wearable shape, Eyles is a piece that frames not just the face, but an entire identity.
Cary Grant Sun
A symbol of timeless sophistication, the Cary Grant Sun channels the effortless style of the Hollywood icon himself. Inspired by the frames worn in the 1959 classic North by Northwest, this design blends vintage charisma with modern refinement. The bold, rounded wayfarer shape is crafted from high-quality acetate, offering both structure and comfort. New colorways—DTB paired with True Brown lenses and Semi Matte Black with Carbon Gray—breathe fresh life into the beloved silhouette. Meticulously made in Japan, every element reflects Oliver Peoples’ commitment to detail and artisanal craftsmanship. The Cary Grant Sun remains a standout piece for those drawn to heritage, elegance, and subtle statement-making.
Aero II
The Aero II sunglasses are a striking revival of an archival Oliver Peoples design first introduced in 1997, brought back with subtle refinements that speak to both nostalgia and modernity. With a classic double-bridge pilot shape, the frame evokes the effortless cool once favored by silver screen legends and modern-day tastemakers alike. Made in Italy from lightweight steel, Aero II pairs minimalist structure with a quietly luxurious finish, making it as durable as it is sophisticated. The mineral glass lenses—available in vintage-inspired tints like Marine Gradient, Sandstone Polarized, and G-15—deliver not only visual clarity but a cinematic mood that feels pulled straight from a timeless film scene. Adjustable nosepads and acetate temple tips enhance comfort, while the 100% UVA/UVB protection and anti-reflective coating ensure these are more than just a style piece—they’re built for everyday brilliance. Whether in Silver, Gold, or Matte Black, each colorway tells a different story, yet all remain anchored in the same spirit of refined glamour. The Aero II is not just a frame—it’s a character, a memory, and a quietly confident companion to any modern wardrobe.
TK-13
The TK-13 sunglasses represent a refined intersection of artful engineering and minimalist design, channeling Oliver Peoples’ vision of quiet luxury. With a rimless silhouette and sharply angled lenses, this model feels like a futuristic heirloom—ultra-modern, yet timeless in its restraint. Crafted in Japan from featherlight titanium, the frame offers barely-there comfort while delivering a precise and structured look. Each detail, from the intricately engineered custom bridge to the sculpted endpieces and engraved temples, speaks to the obsessive craftsmanship behind its creation. The lens options, including a striking green tint, offer a tailored finish that complements the architectural form of the frame. Designed for those who appreciate the nuance in simplicity, the TK-13 is less about making a loud statement and more about revealing character through every refined line. It’s a piece that doesn’t demand attention—yet holds it effortlessly.
Etlin
The Etlin sunglasses embody a perfect blend of vintage charm and contemporary sophistication, offering a design that feels both timeless and fresh. Inspired by classic panto frames, their round lenses are elegantly framed by a sleek titanium construction, while the double-bridge design adds a subtle touch of retro flair. Whether in silver with amber accents or matte black, the Etlin sunglasses boast a lightweight structure that offers long-lasting comfort without sacrificing style. The inclusion of acetate inserts on the temples enhances their durability, while providing a refined contrast to the metallic frame. Available with clear or washed lenses, the Etlin sunglasses allow for versatility, easily transitioning between optical wear and fashion-forward aesthetics. Crafted with precision in Japan, these sunglasses highlight Oliver Peoples’ commitment to craftsmanship, making them the perfect accessory for those who appreciate understated elegance. The Etlin sunglasses are a modern-day tribute to heritage styles, capturing the essence of refined, effortless cool.
Ultimately, The Eyes of Oliver is not just a campaign, but an invitation to see the world differently. It asks us to consider how the act of seeing is more than visual—it’s emotional, psychological, and social. The Spring 2025 collection reflects this idea with frames that balance heritage and innovation, offering something familiar yet unexpected.
Whether bold and cinematic or subtle and refined, each design speaks to the transformative power of eyewear. In true Oliver Peoples fashion, the campaign leaves us with more than a product—it leaves us with a feeling. A sense that behind every pair of sunglasses lies a story waiting to be told, and perhaps, a version of ourselves waiting to be seen.
