Oliver Peoples’ Fall 2024 “By Design” collection stands as a powerful statement in luxury eyewear, merging heritage, craftsmanship, and a modern vision into each frame. The collection reflects the brand’s deliberate approach to eyewear, emphasizing the art of precision and the elegance of simplicity. The campaign, “By Design,” embodies Oliver Peoples’ core values, celebrating its commitment to meticulous Japanese production infused with the casual sophistication of Los Angeles. This collection brings forth the perfect blend of form and function, producing eyewear that is visually striking and crafted to stand the test of time. Each pair is a testament to Oliver Peoples’ stylistic vision and dedication to excellence in every element of its design.
At the heart of the “By Design” collection is Oliver Peoples’ unwavering focus on intentionality, with every step of the design process carefully considered. From the choice of premium materials to the finest technical details, each piece uniquely expresses the brand’s philosophy. This collection embodies the thoughtful decisions that go into making each frame not just a fashion statement but a functional accessory crafted for longevity. Oliver Peoples’ dedication to balancing aesthetic appeal and practicality ensures that each piece will remain timeless, aligning with the brand’s heritage of classic sophistication and enduring style.
Photographed by the acclaimed Luis Alberto Rodriguez, the Fall 2024 campaign highlights Oliver Peoples’ bold vision, where every image captures the spirit and craftsmanship behind the brand. The campaign’s aesthetic choices, from the talent’s poses to the carefully selected wardrobe, reflect a bold vision that seeks to push the boundaries of eyewear design while staying grounded in Oliver Peoples’ heritage. “By Design” is an exploration of iconic style through an innovative lens, combining traditional techniques with modern precision to create pieces that are both artistically refined and effortlessly wearable.
Founded in 1987 in West Hollywood by Kenny Schwartz, Larry Leight, and Dennis Leight, Oliver Peoples has risen from a Sunset Boulevard storefront to an internationally recognized luxury eyewear brand. Taking inspiration from vintage designs of the 1920s and 1960s, the founders instilled a unique artistic vision that reflected Los Angeles’ creative culture. Their vision of timeless elegance quickly attracted a devoted following, and today, Oliver Peoples remains celebrated for its refined style and commitment to craftsmanship. Each pair of frames is handcrafted with an intricate process that combines cutting-edge technology with a human touch, ensuring a product that is both beautifully crafted and meticulously balanced.
Oliver Peoples’ devotion to quality is reflected in its limited production, which prioritizes artistry over mass production. Each piece is individually polished, assembled, and adjusted to perfection, resulting in eyewear that achieves both comfort and durability. The Fall 2024 “By Design” collection is a testament to this legacy, capturing the brand’s signature style and commitment to originality. With its careful attention to detail and uncompromising quality, the collection reaffirms Oliver Peoples as a leader in luxury eyewear, offering frames that blend sophistication with a modern, innovative spirit. Through “By Design,” Oliver Peoples reinforces its timeless appeal, honoring the past while creating a fresh vision for the future.
Noralee
The Noralee sunglasses epitomize a glamorous blend of vintage charm and contemporary flair, crafted with precision in Japan from lightweight titanium. Drawing inspiration from the iconic styles of the 1970s, these oversized optical frames feature a bold silhouette that strikes a perfect balance between fashion-forward design and nostalgic elegance. The unique, brand-new custom filigree pattern adorning the titanium temples adds a touch of sophistication and individuality, elevating the overall aesthetic. Available in a stunning palette of Soft Gold, Silver, Rose Gold, and Semi-Matte Burgundy, Noralee offers versatility for any wardrobe. With a medium lens front that provides a regular fit, these sunglasses are designed to elegantly cover an average portion of the face, ensuring both comfort and style for those who seek a standout accessory.
Avison
Crafted in Japan, the Avison sunglasses feature a double-bridge titanium aviator design that exudes modern elegance with its classic shape and thick eyewire, creating a bold aesthetic from the side view. Meticulous craftsmanship shines through with custom filigree engravings inspired by the Art Deco design of the Golden Gate Bridge, which adorn the temples, bridge, and eyewire. The vintage-inspired mineral glass lenses feature a range of tints, enhanced with an anti-reflective coating that ensures optimal clarity and comfort while offering 100% UVA/UVB protection. Completing the refined look is the iconic Oliver Peoples breath logo, a symbol of the brand’s commitment to quality and timeless design.
Lelia
The Lelia eyeglasses bring a striking update to the classic cat-eye silhouette, crafted with meticulous detail in Japan from highly polished acetate. This iconic frame features a strong upswept top line, adding boldness and elegance to its distinctive butterfly shape. Available in solid dark, tortoise, and translucent hues, Lelia combines vintage appeal with modern charm. Custom feather-inspired filigree detailing enhances the metal core wire on both sides, while genuine dual pins on the frame front and temples add subtle sophistication. The full-rim acetate construction makes Lelia a refined statement piece for those seeking a timeless yet fashion-forward look.
Kesner
Bringing vintage appeal into the present, the Kesner model features a panto lens shape with a bold, thick eyewire visible from the side, lending a modern twist to its classic silhouette. Crafted in Japan from lightweight titanium, this frame is both durable and exceptionally comfortable for everyday wear. The artistry of Kesner shines in its intricate, Art Deco-inspired filigree, meticulously engraved along the temples, bridge, and eyewire, echoing the design of the Golden Gate Bridge. With its full-rim titanium construction, this wayfarer-inspired shape merges timeless sophistication with contemporary style, available in a refined palette of four color combinations.
Lumar
The Lumar sunglasses bring back a 90s archive design that became an icon for its playful translucence and vibrant lens colors. Originally beloved for its unique color palette, this made-in-Japan style now reappears with updated color combinations inspired by its roots. The slightly upswept top line and smaller eye size lend a flattering touch to the oval frame, offering a distinct yet timeless look. Crafted from highly polished acetate, Lumar features the signature Oliver Peoples hand-inlaid logo plaque on one temple tip, adding an understated mark of quality. The full-rim acetate construction and five striking color options make Lumar a versatile statement piece that blends vintage appeal with contemporary sophistication.
The “By Design” collection from Oliver Peoples is a testament to meticulous artistry and timeless style, crafted for those who value quality and elegance in eyewear. Each piece captures a blend of thoughtful design and effortless sophistication, offering a distinct expression of Oliver Peoples’ heritage. This collection is not only an accessory but an embodiment of intentional craftsmanship and enduring appeal.
