California has always captivated the imagination with its rugged natural beauty, laidback lifestyle, and trailblazing creative spirit. Oliver Peoples draws inspiration from the Golden State’s iconic allure for its Spring 2024 eyewear collection, aptly titled “Facing West.” The campaign beautifully encapsulates the vintage California vibe that continues to entice dreamers, innovators, and style mavens from around the world. From the earthy tones of the Pacific coastline to the warm hues of a Southern sunset, Oliver Peoples translates iconic West Coast imagery into each frame. Evoking the effortless confidence of surf culture and hints of Hollywood glamour, each design tells a unique story of the California state of mind.
The campaign images reflect the nostalgic paradise that the California dream often represents. Models are depicted barefoot on desert roads, cruising along the coastline, and enjoying sun-drenched afternoons, calling to mind the timeless appeal of California living. The collection has a comfortable ease about it but still makes a statement with each frame’s retro-inspired shape and luxury finishing touches. By artfully weaving the spirit of California into all facets of this eyewear line, Oliver Peoples has created their own ode to the West Coast. Much like the coastal state it draws inspiration from, the Facing West line makes you want to hop in a convertible, put on a pair of sunglasses, and ride off into the sunset.
To truly capture the effortlessly cool and golden light that defines the California spirit, Oliver Peoples collaborated with acclaimed fashion photographer Matthew Brookes. His cinematic images prominently feature in the brand’s Spring 2024 campaign, immortalizing the West Coast essence infused into each frame. Through striking imagery that feels at once carefree, glamorous, and pioneering, Matthew Brookes vitally enhances the brand’s ode to the alluring lifestyle, creativity, and bold vision embodied by America’s Left Coast. His photos will undoubtedly leave viewers yearning for their own California dream.
Despite their nods to the past, these eyewear designs remain distinctly fashion-forward, seamlessly blending classic elements with contemporary trends. By infusing modern materials and technologies into the construction of each frame, Oliver Peoples ensures that their eyewear not only honors California’s design heritage but also resonates with today’s style-conscious consumers. Whether it’s through the use of lightweight metal, vibrant acetates, or innovative lens technologies, the collection offers a fresh take on timeless classics, making them relevant and covetable in the ever-evolving landscape of fashion eyewear.
Rosson Sun
Designed with a focus on timeless elegance and contemporary style, the Rosson Sun exemplifies Oliver People’s commitment to quality craftsmanship and impeccable design. Crafted with precision and attention to detail, this model features a sleek rectangular silhouette that effortlessly complements a variety of face shapes and sizes. The acetate frame material offers durability and lightweight comfort, ensuring a comfortable fit for extended wear. With its clean lines and modern aesthetic, this eyewear model exudes understated sophistication, making it a versatile accessory for both casual and formal occasions. Available in a range of classic and contemporary color options, each pair is hand-finished to perfection, resulting in a distinctive accessory that exudes confidence and refinement.
Avelin
The Avelin frame for women features gracefully sculpted lines that accentuate the natural contours of the face, enhancing its allure with subtle femininity. Constructed from premium Italian materials, each frame undergoes a meticulous crafting process to ensure durability, comfort, and a luxurious finish. The Cat-Eye shape lends a touch of vintage-inspired glamour, while subtle embellishments such as delicate accents add a refined edge to the design. Designed for both fashion enthusiasts and optical connoisseurs alike, the Avelin offers versatility and effortless sophistication for any occasion. Whether styled with professional attire for a boardroom meeting or paired with casual ensembles for a leisurely afternoon, this eyewear model epitomizes timeless elegance and understated luxury.
Ms. Oliver
Exuding understated elegance, the Ms. Oliver feminine silhouette features a sleek 51mm lens width, complemented by a refined 18mm bridge width, ensuring a flattering fit for a variety of face shapes. Designed with meticulous attention to detail, each pair is expertly assembled with premium materials to guarantee durability and lasting quality. The 145mm temple length not only provides optimal coverage from the sun’s rays but also adds a touch of refinement to the overall aesthetic. From its meticulously crafted frame to the subtle embellishments adorning the temples, every element of the Ms. Oliver sunglasses exemplifies Oliver Peoples’ commitment to excellence in both design and craftsmanship.
Maridan
Boasting a sleek and contemporary oversized silhouette, the Maridan exudes an air of sophistication, making it the perfect accessory for those with discerning taste. Available in four distinct color options, including classic black, versatile tortoiseshell, chic navy blue, and timeless Havana, this eyewear masterpiece offers a shade to complement every individual’s personal style. Crafted with precision and attention to detail, the Maridan features high-quality materials, ensuring durability and comfort with every wear. Its wrapped design provides optimal coverage and protection from the sun’s rays, making it an ideal companion for outdoor adventures or leisurely strolls along the coast.
Levinson
Constructed meticulously from premium metal materials, the Levinson showcases a striking angular silhouette that pays homage to classic design aesthetics while embracing modern sensibilities. Each aspect of the frame is thoughtfully engineered to deliver both timeless elegance and exceptional durability, ensuring a lasting investment in style and functionality. Characterized by its clean lines and bold angles, the Levinson emanates a sense of refined confidence and understated luxury. The meticulous attention to detail in its construction reflects Oliver Peoples’ commitment to craftsmanship and excellence, resulting in eyewear that seamlessly merges timeless appeal with contemporary allure.
The nostalgic paradise immortalized across cinematic, musical, and cultural history lives on through Oliver Peoples’ eyewear. As these new frame designs demonstrate, the magnetism, creativity, and nonconformist spirit intrinsic to California continue to captivate imaginations worldwide.
