Twenty years ago Stella McCartney joined the galaxy of famous British brands. Vegetarian for life, an animal rights activist, a staunch supporter of the treatment of the planet ecologically, a daughter of the famous musician Paul McCartney and finally a fashion designer with a big name she refused fur and leather for her collections and does not accept such an idea as a glue with animal components.
Stella McCartney’s collections represent the classic British style with a new twist. The abundance of lace, urban, sporty and asymmetrical silhouettes, prints of modern British artists used in her designs, correspond to the latest fashion trends. A contemporary stylistic, fresh approach and originality, which Stella McCartney conveys in her collections of clothes and accessories, resonates with famous fashionistas and many Hollywood celebrities. Among the fans of the brand, there are many vegans and eco-activists – people who are not indifferent to the fate of the planet and the living creatures inhabiting it.
Stella McCartney’s optical frames and sunglasses are a continuation of the brand’s fashion collections, reflecting its style and concept – each model is carefully designed so that the designer’s aesthetic idea is harmoniously combined with functionality and convenience. As a designer with a strong social position, Stella focuses on the idea of conscious consumption. All products released under the brand name, including optical collections, are made only from natural materials, corresponding to the ecological philosophy promoted by the designer.
To create new collections of sunglasses and frames, Stella continues to focus on choosing materials that have the least impact on the planet, without sacrificing the quality and great looks of her accessories. The company not only promotes conscious consumption but also actively contributes to the reuse of materials. The brand creates garments from recycled polyester, ocean debris, fishing nets, recycled cashmere.
Created for modern women and men, the Stella McCartney eyewear collection features timeless sunny and optical styles: cat-eyes, oversized, rounds and sporty silhouettes, made of bio-acetate and complemented with striking brand details. The designer’s glasses embody the concept of laconicism and originality. It is a stylish and elegant urban accessory that successfully combines grace, dynamism, and modern energy, and always fits perfectly into the image of a fashionable person of the 21st century.
