The Missoni brand is the story of a small family business that has grown into a global empire. The company was founded in 1953 by a married couple, Ottavio and Rosita Missoni, who opened a small knitting workshop in Gallarate, Italy. They released the first collection of clothes called Milano-Sympathy in 1958 at La Rinascente department store.
The collection was a success and the young brand was noticed by the editor of the fashion magazine “Arianna” Anna Piaggi. She was the first to show a serious interest in the creativity of the Missoni family and subsequently helped to promote the brand, covering each new collection in the magazine. In 1966, the Missoni brand was officially registered. In the early stages of the company’s existence, production was limited to smooth fabrics with multi-colored stripes of various colors and widths, but soon zigzag patterns appeared, which eventually became a characteristic feature of the Missoni style.
Missoni’s garments were colorful and quirky with superb quality. The unique Missoni style, which is based on the play of color and geometric shapes, assembled from strips of different widths, was to the taste of fashion connoisseurs. Missoni’s fashion has managed to become a conduit between art and the everyday wardrobe of modern women. Indeed, in the bright and original design elements of Missoni knitwear – zigzags, stripes, cells, and waves, made in unusual color combinations, there is a parallel with painting: with the abstractionism of Sonia Delaunay and Wassily Kandinsky, the futurism of Gino Severini, the graphics of Paul Klee.
Missoni’s sunglasses collections are as unique as the designs on their knitwear. Simple shapes, vivid colors, and classic frame designs with a modern trendy twist make Missoni eyewear popular and recognizable.
Sunglasses are created in a wide range of colors from simple warm shades to flashy, saturated tones. Temples feature bright decorative elements in the form of geometric shapes, ornaments, or bas-reliefs in the form of flowers. Designed in partnership with Safilo, these carefully thought-out accessories captivate with their incredible comfort and great looks.
Missoni debuts with the Spring / Summer 2021 optical collection and presents the new sun styles for the season. The brand delivers exquisite designs and delicate work which is a tribute to the subtle femininity of the Missoni woman. Creating a new collection, the designers found harmony by combining transparent materials and bright colored textures. Each piece perfectly captures the essence of Missoni – the embodiment of the highest quality materials, distinctive color combinations, and a modern interpretation of iconic textures.
MIS 0040/S
This Cat-eye plastic model featuring thick temples demonstrates the brand’s distinctive heritage features such as Missoni fabrics used on the frame front. The model is available in four color combinations and demonstrates the recognizable signature of the inimitable Missoni – the interweaving of several color variations in one piece.
MIS 0041/S
Thanks to its versatile design, this plastic rectangular model will never lose its relevance and will always look stylish and trendy. Delighted and envious glances are guaranteed to the owner of this model, no matter what color is chosen Beige, Black with transparent, or Havana with Green temples.
MIS 0043
In this elegant optical frame, made in the finest Italian traditions, high quality, craftsmanship, and originality inherent in all creations of the Missoni brand are combined. The Вutterfly-shaped eyeglasses made of metal will organically complement any bright and feminine look that will certainly become memorable.
MIS 0054
These eyeglasses feature the brand’s iconic zig-zag pattern on the temple tips and a clip-on with sun lenses. A playful Cat-eye shape and metal chain add refined femininity to any outfit.
