The letters MCM, entwined with laurel and ribbon, have adorned leather accessories, clothes, and shoes for sophisticated fashionistas for 45 years. The brand’s abbreviation was originally deciphered as Michael Cromer Munich after the name of its founder, the German designer Michael Cromer. The unobtrusive and modern street style has become the leading in the MCM lines, and today’s young trendsetters, as well as many years ago, take the brand’s iconic backpacks as a matter of course.
The German brand’s roots are in travel – elegant travel accessories, bags, suitcases, and backpacks brought the brand popularity. The flashy design has become a hallmark and made MCM an integral part of the fashion image. Back in the 70s, bags with a recognizable logo were adored by David Bowie, Diana Ross, and Mick Jagger. Since then, the brand’s line has expanded and MCM products have become even more popular: Kate Winslet, Beyoncé, Selena Gomez, Justin Bieber, Johnny Depp, and many other celebrities are true MCM fans.
In 2006, with the buyout of the brand by Korean Sungjoo Group, a new era of MCM began. The fusion of Western and Asian culture has breathed new life into the brand. Combining fashion trends and heritage of the past, the brand is balancing on the verge of conservative and rebellious, now called Modern Creation Munich, but retaining the former recognizable acronym.
From a brand renowned for its impeccable travel accessories, MCM has grown into a fashion and style icon with new must-have accessories ranging from trendy city backpacks, shopping bags, and wallets to stunning sunglasses and frames that have long been a fashion item for stylish optics connoisseurs.
MCM eyewear collections are produced in Italy by the renowned optical company MARCHON Eyewear. For new collections, designers draw inspiration from vintage accessories, mixing the fashion of the past with modern urban motives. For Spring/Summer 2021 MCM rolled out a new collection called Techno Jungle inspired by the fusion of the natural and the virtual. The German luxury house takes us into an environment between reality and fantasy, letting to take part in an unusual safari where the organic meets the digital.
The new MCM eyewear styles are sharp, elevated, and ultramodern. Each piece is designed with a nod to the brand’s travel and music heritage, which dates back to the days of the eighties. The new eyewear collection is characterized by classic shapes with striking modern details. Crafted from premium materials, the glasses are adorned with sharp metal details including the MCM logo or the metal locker detail of the famous bag’s hardware for a glamorous impact.
MCM150SL
This pilot-shaped model in ultra-light metal features an original leather insert on the front of the frame with the iconic MCM pattern. Gradient lenses add exclusivity and impact to this ultra-modern look, while elongated temple tips provide a comfortable fit.
MCM703S
Available in Black, Brown, Ocher, and Blue, these Cat-Eye sunglasses are complemented by a metal locker that connects the frame front to the temples and is a reminiscence of the iconic hardware from the brand’s handbag collections. This unique detail adds an instantly recognizable zest, conveying the creative flair of the brand.
MCM705SL
These plastic ultra-modern sunglasses are a stylish geometric Aviator frame for Men. Available in Black, Tortoise, and Brown, the model features original, sporty straight arms, embellished with the famous Visetos print in a variety of colors.
MCM sunglasses and frames are characterized by elegance and luxury, quality and practicality. All this makes the brand extraordinary and in tune with the spirit of the times.
