Italy has always been famous for its contribution to the fashion industry and big names in the fashion world. The DIESEL brand is one of the brightest, most provocative, and shocking among the representatives of the “fashionable Italian mafia”.
This brand has no boundaries when it comes to self-expression and remains the prerogative of strong, brave, and independent people. And such an image of the company was created by Renzo Rosso, the man who stood at the origins of the DIESEL empire, the one who endowed the brand with a special spirit, special adventurous charm, and a cult of exclusivity, who was never afraid of shocking and scandals, confirming the brand’s daring reputation with audacious advertising antics.
Renzo Rosso had an extraordinary creative streak from early childhood. Not having enough funds to buy fashionable things, the naturally gifted future master invented original images for himself and brought his bold design ideas to life. After training in apparel production, Renzo gained practical experience in one of the Italian textile companies owned by Adrian Goldschmid. He became Rosso’s mentor and partner in starting his own business. This is how DIESEL was born.
The brand name was chosen because of the oil crisis that swept across Europe in the mid-1970s. After the rise in gasoline prices, the use of diesel became an economical solution. The very word “diesel” at that time was associated with something new, fresh, avant-garde, which is why it so clearly characterized the progressive brand. In addition, Renzo wanted to choose just such a name that would sound almost the same in all languages of the world, as well as the clothing of the brand, which according to the idea of the founder, should have been understandable for connoisseurs of urban fashion around the world.
Denim clothing is the trademark of the brand. DIESEL has successfully occupied its niche in this direction and very quickly became popular, releasing more and more new clothing lines one after another. The simple and clear logo has appeared on clothing for children, women, and men, shoes, extreme sports equipment, as well as on a variety of stylish accessories, ranging from sunglasses to bags and backpacks.
DIESEL eyewear, like other products of the brand, are perfect for emphasizing individuality and expressing the most intimate desires with the help of bright and bold silhouettes. Designed for urban style, the eyewear collection stands out with a captivating design that breaks any stereotype.
DIESEL eyeglasses are the best choice for a fast-paced life in a metropolis, where everything changes at a tremendous speed, but the brand’s style always remains relevant. Stylish spectacle models combine practicality, functionality, and incredibly attractive appearance. The collections feature oval, round, and square frames made of plastic and metal in noble neutral and brighter tones, ideal for everyday wear and creating a stylish bold look.
DL5309
Crafted from lightweight yet durable plastic, this Pilot-style frame with somewhat rectangular rims has a new look despite the classic double bridge. Such a functional model is suitable for a confident man who is always among the first and whose opinion is always important to those around him.
DL5289
This round, unisex frame complements any modern outfit – from chic business suits to your favorite DIESEL jeans. The simple brand logo on the temple elegantly dilutes the minimalist design of the glasses. Whether you’re in the office or enjoying a walk in the fresh air, these frames are a great choice and add style to your look.
DL5247
These Clubmaster-style eyeglasses feature chunky frames, exuding a vintage look with a modern vibe. The attractive silhouette of the temple and uncomplicated details look very stylish and attractive, and the name Diesel at the eyebrow part of the temple emphasizes the peculiarity of the brand’s style. Spring hinges are very flexible and will last for a long time with daily comfort. Available in Shiny Black, Dark Havana, and Gray colors.
Find more spectacular models from the latest DIESEL Eyewear Collection at our store.
