The Gucci brand is an authority in the fashion world, recognized for its excellent quality and unrivaled Italian craftsmanship. During its existence, the company has reached the highest positions in the fashion industry and does not intend to give them up.
Gucci belongs to the oldest European brands and for a century of its existence, the brand name has been identified with success, prestige, and wealth. Guccio Gucci began writing the history of the Italian Fashion House at the beginning of the last century, opening a small workshop for the production of goods for jockeys. Guccio claims that London and the sophisticated aesthetics of the English aristocracy that he witnessed while working at the Savoy Hotel inspired him to create the brand.
Collections of bags, suitcases, gloves, shoes, belts, and accessories inspired by horse riding – this was the start of the famous now influential house. The unsurpassed perfection of Tuscan craftsmen, the first-class fashion sense of the designer himself, impeccable quality, and unique style have led the newly-minted fashion brand to success and popularity. Over time, clothing and footwear under the Gucci brand appeared, as well as perfume and eyewear lines.
The founder of the company, Guccio Gucci, left behind a real empire, which is rightfully considered a trendsetter. The ubiquitous boutiques of the brand in Paris, Milan, New York, and everywhere around the world have become places of pilgrimage for celebrities and people who value style, quality, and luxury in things, emphasizing their own status with their help. Today the company is part of the Kering Corporation, which also includes a row of the most prestigious luxury brands.
Gucci optics are a symbol of elitism, elegance, and discreet luxury. When creating collections of frames, designers do not adhere to any specific directions and boundaries. The range of the brand includes strict classic and fashion-defying avant-garde models. But they are all united by high-quality workmanship and the most comfortable fit.
Gucci Spring/Summer 2021 eyewear collection was introduced in the new advertising campaign as a tale of two cities – Italy’s famous floating city Venice and the historic Chinese town of Wuzhen. In sunglasses and frames for a new season, Alessandro Michele focused on oversized frames. We can notice them on models, who posed in oversized geometric frames against atmospheric canals and rivers in gondolas and riverboats. The retro spirit of the eighties permeates the entire seasonal collection for men and women.
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These men’s sunglasses showcase an extravagant design that exudes the bold spirit of the ’80s. Made from a combination of acetate and metal, this model features an enameled metal wire core that runs from the front to the temples on which a macro Gucci script logo is displayed.
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This alluring square-shaped frame is crafted from lightweight metal and is a great option for women of fashion to complete a showy image. The oversized sunglasses are elegant, timeless retro style, complemented by lenses in a range of shades and thin temples that embellished with Gucci’s iconic Horesbit motif and discreet brand’s lettering logo.
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Crafted from glossy acetate, this oversized geometric frame showcases Gucci’s iconic Fork concept reinterpreted in a bold new style. The women’s sunglass model is finished with the interlocking Gucci logo on temples to add a touch of glamor and authenticity.
All models from the new Gucci optical collection are created with the latest fashion trends in mind, while not forgetting the traditions that are part of the heritage of the brand with a century of history.
