January 30, 2025
Latest Eyewear Fashion Trends

Game-Changing Eyewear: The Manchester United x Maui Jim Collection

6 min read January 30, 2025 Emily Barnett
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Maui Jim and Manchester United—two names that inspire passion, excellence, and an unwavering commitment to greatness—have come together to create something extraordinary. The Maui Jim Manchester United Eyewear Collection is more than just a lineup of premium sunglasses; it’s a celebration of dedication, spirit, and the unbreakable bond between football and style. Designed to reflect the energy of Manchester United fans while integrating Maui Jim’s world-renowned lens technology, this collection captures the essence of both brands. Whether worn on the sun-drenched shores of Hawaii or in the stands at Old Trafford, these sunglasses deliver an unparalleled visual experience, allowing fans to see the world in richer, more vibrant detail.

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The partnership between Maui Jim and Manchester United was first announced in February 2019, marking the beginning of a multi-year collaboration that would redefine the way fans experience eyewear. As the club’s official vision partner, Maui Jim outfitted the first team, the women’s team, and the academy with their signature sunglasses and ophthalmic eyeglasses. Now, with the launch of the new Club Collection, Manchester United supporters worldwide can own the same high-performance sunglasses their favorite players wear. These frames embody both the precision of championship-winning football and the craftsmanship of Maui Jim’s PolarizedPlus2® lens technology, making them the perfect accessory for any devoted fan.

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At the heart of this collection lies the commitment to innovation that has made Maui Jim a leader in eyewear. Each pair of sunglasses features lenses that block 100 percent of harmful UV rays, ensuring optimal eye protection in any setting. Whether under the scorching sun of an away match or the dazzling floodlights of Old Trafford, the lenses eliminate glare, enhance color, and sharpen definition, providing an unmatched viewing experience. The Skin Cancer Foundation has even awarded Maui Jim sunglasses the Seal of Recommendation, recognizing their effectiveness in shielding eyes from long-term damage. For Manchester United fans who live and breathe their team, this collection offers more than just a stylish statement—it provides essential protection and comfort.

Manchester United x maui jim

Maui Jim’s journey began on the beaches of Lahaina, where the need for high-quality sun protection led to the development of lenses that could combat the intense Hawaiian glare. Over the years, the brand has become synonymous with luxury, innovation, and the “Aloha Spirit”—a philosophy rooted in care, respect, and excellence. The integration of this heritage with Manchester United’s rich 140-year history creates a fusion of cultures, where island tranquility meets the electric energy of football. It’s a testament to how the world of sports and lifestyle can merge, producing a collection that resonates with fans from every corner of the globe.

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Manchester United’s influence extends far beyond the pitch, reaching a global audience of 659 million passionate followers. The club’s legacy of success—boasting 66 major trophies—has cemented its place as a powerhouse in the world of sports. Just as Manchester United redefines what it means to be a winning team, Maui Jim redefines what it means to experience true visual clarity. Together, they offer something truly unique: eyewear that embodies the same precision, power, and prestige that defines the Red Devils. Every detail in this collection has been meticulously crafted to reflect the club’s identity, ensuring that fans can showcase their loyalty with both style and sophistication.

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The fusion of cutting-edge technology and legendary football heritage makes this eyewear collection a must-have for any Manchester United fan. “We are thrilled to bring the spirit of two passionate brands together to create a collection to reflect the spirit of the Manchester United fans that also allows them to see the world with more color, clarity, and detail,” says Jay Black, Maui Jim’s VP of Global Marketing. His words encapsulate the vision behind this collaboration: to provide fans with the same premium experience enjoyed by the players they admire. With the Maui Jim Manchester United Eyewear Collection, every supporter now has the chance to wear not just a pair of sunglasses, but a piece of football history.

POKOWAI ARCH

The Maui Jim POKOWAI ARCH sunglasses from the Manchester United Collection offer a seamless fusion of performance, style, and club pride. Designed for the passionate supporter who values both fashion and function, these sunglasses embody the energy of Manchester United while delivering Maui Jim’s signature visual clarity. Whether cheering from the stands at Old Trafford or soaking in the sun on a weekend getaway, the POKOWAI ARCH frames elevate every experience with an unbeatable combination of lightweight comfort and bold sophistication. Crafted from Grilamid, a durable yet ultra-light material, these sunglasses offer all-day wearability without compromising strength. The rectangle shape provides a contemporary, confident look that flatters a wide range of face shapes, making them the perfect accessory for women who appreciate refined simplicity with a sporty edge. 

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RED SANDS

The RED SANDS sunglasses embody the fearless energy and unshakable confidence of the Red Devils, offering a perfect blend of high-performance technology and bold, effortless style. Designed for those who see the world with passion—whether from the stands at Old Trafford or under the blazing tropical sun—these sunglasses redefine clarity, protection, and sophistication. Crafted from injected nylon, the full-rim frame offers a lightweight yet durable construction, ensuring all-day comfort without compromising on resilience.  Maui Jim’s PolarizedPlus2® lens technology is at the core of the RED SANDS experience, delivering unrivaled glare reduction, enhanced color vibrancy, and superior UV protection. Every detail of the pitch, every shade of green on the grass, and every striking hue of the Manchester United crest comes to life with breathtaking clarity. 

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KOKI BEACH

Designed for fans who appreciate both performance and style, the KOKI BEACH sunglasses capture the essence of adventure, whether you’re basking in the golden sun of Hawaii or cheering on the Red Devils at Old Trafford. With a sleek oval frame crafted from lightweight injected nylon, KOKI BEACH offers a refined yet sporty look that feels as comfortable on a tropical shoreline as it does in the stands during a high-stakes match. The seamless fusion of Maui Jim’s laid-back sophistication and Manchester United’s relentless pursuit of greatness makes KOKI BEACH more than just sunglasses—it’s a statement. A symbol of dedication, passion, and a vision that extends far beyond the pitch. With a design that reflects both effortless elegance and uncompromising performance, these sunglasses invite fans to see the world—and the game—with greater clarity, vibrance, and confidence.

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For those who follow Manchester United, football is a way of life. It’s about heart-stopping moments, thrilling victories, and the camaraderie of fans who stand together through every triumph and challenge. The Maui Jim Manchester United Eyewear Collection mirrors this devotion, giving supporters a way to express their passion beyond match day.