FACE Á FACE unveils an exciting new chapter in eyewear fashion with the launch of its Spring/Summer 2024 Japan Now! Collection. Renowned for its innovative designs and commitment to individuality, FACE Á FACE continues to push the boundaries of eyewear with this latest offering. Inspired by the essence of contemporary Japanese design, the Japan Now! Collection embodies a fusion of delicacy and disruptive aesthetics. Continuing FACE Á FACE’s cultural and artistic journey, the company explores a unique group, namely its Japanese designers, which gradually leads it toward contemporary Japanese design. This new aesthetic permeates the imagery of the JAPAN NOW collection. From the spectacular ASHOKA to the sanded aesthetic of the NOTCHI, to the virtuoso curves of AALTO. Every one of these tells the story of this journey. With the Japan Now! SS24 Collection, FACE Á FACE invites you to embrace the spirit of creativity and innovation and to experience eyewear fashion like never before.
Founded in 1995, FACE Á FACE is a contemporary eyewear brand originating in France. Pascal Jaulent, Nadine Roth, and Alyson Magee established the brand, which later became part of the DESIGN EYEWEAR GROUP in 2015, relocating its headquarters to Denmark. Despite its global presence, the design team remains anchored in Paris, drawing inspiration from the city’s vibrant artistic culture. FACE Á FACE represents more than just a brand—it embodies a commitment to global excellence. Each frame is meticulously crafted, epitomizing luxury in every detail. Drawing inspiration from diverse sources such as modern art, architecture, and contemporary design, FACE Á FACE collections achieve a harmonious synthesis of quality, function, and design. Whether exuding sophistication or playfulness, each collection showcases a unique character and emotional resonance, ensuring that the eyewear reflects the wearer’s individuality.
Rejecting conventional fashion paradigms, FACE Á FACE founders sought to redefine style and individuality outside the confines of mainstream luxury brands. By embracing innovative shapes, lines, volumes, and materials, they created frames that resonate deeply with the wearer’s personality. Today, FACE Á FACE remains committed to this vision, prioritizing handmade quality, exclusive details, and technical precision. With a diverse range of color palettes, FACE Á FACE frames serve as expressions of personal style and creativity. Crafted in France, Italy, or Japan, each frame is meticulously designed to provide a perfect fit and evoke a sense of passion in the wearer. The Japan Now! Collection Spring/Summer 2024 embodies this ethos, offering a unique selection of eyewear options that capture the essence of contemporary design and Japanese aesthetics.
Zaïku
A captivating pair of women’s sunglasses, the Zaïku 1 model is meticulously crafted to perfection. Made from premium acetate, these sunglasses are available in five alluring color options, including Black, Gradient Green Smoked Glass, Lilac Tortoise, and Ink Blue. Inspired by the Japanese term “mugiwara zaïku,” which denotes the intricate marquetry craftsmanship of straw work, the Zaïku 1 model boasts a bold geometric cat-eye design. This design showcases geometric nesting, kaleidoscopic colors, and strong thicknesses on the frame, where the materials are elegantly showcased. Each detail, unexpected yet refined, contributes to making these sunglasses a true fashion statement. Vibrant and conspicuous, the Zaïku 1 model embodies the essence of contemporary Japanese design and is certain to command attention wherever you go.
Kimono
Immerse yourself in the essence of Japanese elegance with the Kimono 1 model—a remarkable blend of tradition and contemporary style. Crafted as women’s sunglasses, these frames pay homage to the iconic Japanese garment, the kimono, in a spirited and sophisticated manner. Made from luxurious acetate, the Kimono 1 model boasts a sleek cat-eye design, elevating your look with its timeless charm. Available in a range of captivating color options, including Black, Transparent Caramel, Duck Blue, Gradient Brown Pink Amber, and Digital Tortoise, these sunglasses redefine classic elegance. The exaggerated width of the temple echoes the flowing sleeves of the kimono, while the rounded bevel of the frame accentuates the graceful volume of the textile drape. To complete the design, the iconic small, colored square adorns the temple, resembling a delicate silken belt. These sophisticated glasses are more than just eyewear—they are a symbol of refined style and cultural appreciation. Designed to dazzle and amaze, the Kimono 1 model invites you to embrace the spirit of Japanese craftsmanship and elegance with every wear.
Kakemo
Introducing the Kakemo 2 model from the Japan Now! Collection: a captivating pair of women’s sunglasses that embodies the essence of Japanese artistry and elegance. Crafted from premium acetate, these cat-eye sunglasses are designed to make a statement wherever you go. Available in five mesmerizing color options, including Transparent Amethyst, Gradient Green Smoked Glass, Tortoise Demi Blonde, Ultra Blue Transparent, and Black, the Kakemo 2 frame offers a perfect blend of style and sophistication. Drawing inspiration from the vertical pattern of the Japanese kakemono, these glasses display an enigmatic contrast between chunky curves and geometric elegance. The frame undergoes several bonding steps to achieve a perfectly sharp rectangle, emphasized by a milled sculpture. The result is a look that is as mysterious as it is inspired—a true testament to the artistry and craftsmanship of Japanese design. With the Kakemo 2, you can elevate your style and make a bold fashion statement that captures the imagination. Whether strolling through the city streets or attending a glamorous event, these sunglasses are sure to turn heads and leave a lasting impression.
Shiro
Elevate your everyday style to a work of art with the Shiro 3 model from the Japan Now! Collection. Inspired by the iconic steel mesh armchair, How High the Moon, designed by the renowned Japanese designer Shiro Kuramata, these sunglasses pay tribute to the paradoxical nature of the armchair—solid yet lightweight. Made from premium acetate, the Shiro 3 model features a dual-aspect shape, with transparent parts that come to life and contrast with the solid shapes, mirroring the essence of Kuramata’s design philosophy. Available in four captivating colors—White, Black, Blaze Tortoise, and Burgundy Maze—the Shiro 3 sunglasses redefine contemporary elegance with their geometric shape and strong materials. Just like the armchair that inspired them, these sunglasses exude a sense of cool and refinement, making them the perfect accessory for the modern man. Whether navigating the city streets or attending a sophisticated event, the Shiro 3 model allows you to create a bold fashion statement with confidence and style.
As the sun dips below the horizon, casting a warm glow over the city streets, the Japan Now! SS24 Collection by FACE Á FACE emerges as a celebration of Japanese design ingenuity. Each frame tells a story of innovation and tradition, blending vibrant colors and captivating shapes to create a visual masterpiece. With a nod to the past and a vision for the future, these eyewear pieces invite you to embrace the spirit of cultural exploration and self-expression.
