J.F. Rey’s Square Concept Collection for 2025 is a masterclass in artistic ingenuity, where eyewear transcends its functional role to become a bold statement of design. Rooted in the brand’s unwavering commitment to creativity, this fresh collection draws inspiration from geometric constructions, contemporary art, and architectural influences to redefine modern optical fashion. The essence of the Square collection is encapsulated in its striking balance of form and material, offering an interplay of sharp angles, translucent elements, and dynamic color contrasts. By embracing the square as both a structural and symbolic motif, J.F. Rey transforms eyewear into a sculptural masterpiece—one that embodies both precision and artistic expression.
At the heart of the collection lies a unique approach to acetate craftsmanship, where innovative transparency effects meet refined geometric compositions. Drawing from the visual language of artist Daniel Buren, the Square Concept integrates bold color filters and structural overlays, creating an effect that is both avant-garde and timeless. The collection’s defining feature—its open temple design—exemplifies this fusion of minimalism and complexity, seamlessly blending metal and acetate into a cohesive aesthetic. The absence of temple armatures further enhances the sense of lightness and fluidity, allowing each frame to appear effortlessly suspended in space. This architectural finesse is not merely a stylistic choice but a testament to J.F. Rey’s technical mastery and fearless experimentation.
Color plays a pivotal role in the Square Concept, with crystalline hues and monochrome palettes working in harmony to elevate the visual impact of each frame. The collection thrives on contrast, juxtaposing opaque and translucent materials to create a mesmerizing depth that shifts with changing light. Refined patterns and layered compositions add an element of intrigue, ensuring that no two frames are perceived the same way in different settings. This meticulous attention to detail transforms the collection into a celebration of movement and perception, where every piece becomes an evolving work of art. By capturing both subtle nuances and dramatic expressions, J.F. Rey proves that eyewear can be as dynamic and expressive as the individuals who wear it.
Beyond aesthetics, the Square Concept Collection embodies J.F. Rey’s philosophy of individuality and bold self-expression. These frames are designed for those who appreciate eyewear as an extension of personal style—people who dare to embrace structure and symmetry without compromising on originality. The glamorous thickness of the frames, combined with striking graphic elements, creates a commanding presence that speaks to confidence and sophistication. Yet, despite their boldness, these designs remain effortlessly wearable, demonstrating an inherent versatility that seamlessly adapts to different faces and fashion sensibilities. With its meticulous balance of proportion and artistic edge, the Square Concept demonstrates that eyewear can be both avant-garde and universally appealing.
SCARLET
The SCARLET model from J.F. Rey’s Square Concept Collection is a striking embodiment of geometric precision and modern minimalism, blending architectural influences with refined craftsmanship. Its defining feature lies in the construction of its temples, where a seamless combination of metal and acetate creates a structured yet lightweight aesthetic. The interplay between opaque and translucent materials enhances the frame’s depth, allowing light to interact dynamically with its surfaces, resulting in a subtle but captivating effect. Designed without traditional temple armatures, the frame achieves an air of effortlessness while maintaining its sculptural integrity. Monochrome shades and intricate patterns further elevate its sophistication, ensuring a contemporary and timeless look. True to the brand’s signature design philosophy, the SCARLET model encapsulates the avant-garde spirit of J.F. Rey, transforming eyewear into a refined statement of artistic expression.
RUBY
Striking a balance between bold sophistication and artistic innovation, this oversized cat-eye frame embodies the essence of J.F. Rey’s Square Concept Collection. The RUBY model commands attention with its sculptural elegance, seamlessly blending refined acetate and metal for a design that is both architectural and expressive. Structural details on the front highlight subtle nuances, enhancing the frame’s distinctive character and elevating its luxurious appeal. Iridescent colors infuse the design with a luminous quality, while glamorous thicknesses create a strong yet refined presence. Available in five captivating color combinations, it offers a personalized statement for those who appreciate avant-garde eyewear. With its fearless approach to form and creativity, RUBY is a true testament to J.F. Rey’s commitment to innovation and artistic craftsmanship.
JF1566
Blending architectural precision with artistic expression, this cat-eye frame captures the essence of J.F. Rey’s signature design philosophy. The JF1566 model embraces a refined balance of contrasts, combining opaque and translucent materials with monochrome shades and intricate patterns for a visually striking effect. Unlike the oversized frames in the collection, this design offers a more compact and versatile fit, making it effortlessly wearable while maintaining its bold aesthetic. Innovative acetate work enhances the structure, playing with transparency and depth to create a sense of lightness within its sculptural form. Every detail reflects the brand’s mastery of material interplay, fusing modern art influences with cutting-edge craftsmanship. Perfect for those who appreciate avant-garde eyewear with a touch of sophistication, JF1566 exemplifies J.F. Rey’s commitment to pushing creative boundaries.
JF1567
Striking a balance between architectural precision and artistic flair, this rectangular frame exemplifies J.F. Rey’s mastery of geometric design. The JF1567 model is defined by its full acetate construction, which exudes contemporary elegance while maintaining the bold creative essence of the Square concept collection. A translucent rectangular insert serves as a striking focal point, reinforcing the brand’s signature square motif and adding depth to the frame’s structure. Innovative acetate craftsmanship enhances the design with intricate transparency effects, allowing light to interact dynamically with its refined color palette. Despite its artistic complexity, the frame remains effortlessly wearable, offering a sleek yet distinctive option for those who appreciate avant-garde eyewear with a touch of sophistication. Seamlessly blending modern art influences with architectural precision, JF1567 is a testament to J.F. Rey’s commitment to redefining eyewear aesthetics through bold geometry and innovative materials.
JF1568
Merging artistic inspiration with contemporary craftsmanship, this round acetate frame showcases a bold yet refined take on geometric aesthetics. The JF1568 model plays with contrasts, combining opaque and translucent materials to create depth and visual intrigue. Inspired by the geometric constructions and colored filters of artist Daniel Buren, it transforms eyewear into a statement of artistic expression. Innovative acetate craftsmanship enhances the frame’s structure, incorporating refined color combinations that add a dynamic touch to its bold yet approachable aesthetic. Designed for women with a casual style, this easy-to-wear model perfectly embodies J.F. Rey’s signature square motif while celebrating the brand’s philosophy: In square we trust.
J.F. Rey has long been a pioneer in blending art, technology, and craftsmanship, and the Square Concept Collection stands as a testament to this legacy. With its fearless approach to geometric elegance, innovative use of materials, and seamless fusion of architecture and fashion, this collection reaffirms the brand’s place at the forefront of contemporary eyewear design. “In square we trust” is more than just a slogan—it’s a philosophy that celebrates structure, clarity, and creative daring. By embracing the power of the square, J.F. Rey continues to push the boundaries of what eyewear can be, delivering a collection that is as visually captivating as it is technically refined.
