As the last days of winter slowly melted into the promise of spring, the world outside began to shift — skies brightened, layers lightened, and the quiet pull of change is in the air. It’s a natural moment to rethink the essentials, and few accessories capture the art of seasonal transition quite like a pair of Persol frames. Known for balancing craftsmanship and style with effortless precision, Persol has spent over a century perfecting eyewear that does more than shield the eyes — it defines the face, anchors personal style, and bridges the space between timeless elegance and contemporary relevance. Whether it’s for those final overcast afternoons or the first sunlit walks of spring, Persol’s latest designs are an invitation to see the new season through a different lens.
Each new chapter for Persol is built on the same foundation that made the brand iconic — an unwavering commitment to the craft itself. From the earliest days, when frames were hand-fitted to protect the eyes of Turin’s drivers and aviators, Persol understood that eyewear should serve the wearer before serving the trends. This philosophy endures, evident in the materials, construction, and quiet innovations woven into every frame. Acetate, sourced from the revered Mazzucchelli factory, undergoes a curing process that stretches for weeks, allowing the material to develop the depth, clarity, and strength that define true luxury. Every curve is shaped, every hinge is balanced, and every polish is done by hand — because to Persol, the process is as essential as the result.
Design has always been the heart of Persol’s identity — not design for design’s sake, but design that understands how people move through life. Each frame tells a story, shaped by decades of inspiration from Italian culture, mid-century architecture, and the ever-evolving language of modern style. What makes Persol unique is its ability to take these influences and distill them into something that feels both familiar and entirely new. Iconic silhouettes are reinterpreted with subtle refinements, evolving not through reinvention, but through gentle adaptation. The result is eyewear that fits seamlessly into everyday life, whether worn with a tailored coat in winter’s final stretch or with a linen shirt on the first truly warm day of the year.
Color, too, plays a pivotal role in shaping the spring narrative—a palette drawn not from the boldness of fleeting seasonal trends, but from the earth itself. At the heart of the collection sits Terra di Siena, a rich terracotta tone that echoes the sun-warmed clay of Tuscany. This is not a color used to shout for attention, but rather to quietly enhance the natural contours of the face, working in harmony with muted olive, soft slate, and smoky amber. Each frame seems to tell a story of weathered landscapes and timeless craftsmanship, reinforcing the idea that true luxury lies in the confidence to embrace restraint. Through this organic chromatic language, Persol invites wearers to experience color not as decoration, but as an extension of identity.
Of course, what lies beneath the surface matters just as much. Persol has long understood that comfort is not a luxury, but a necessity — especially for those who see their eyewear as part of their daily identity. This philosophy led to innovations like the signature Meflecto® temples, a flexible system designed to adapt naturally to the shape of the wearer’s head. With each new design, these innovations evolve, ensuring the perfect balance of grip and ease, allowing frames to sit comfortably for hours without pinching, sliding, or distracting. It’s the kind of invisible luxury only the wearer truly feels — and that’s exactly how Persol prefers it.
Yet, beyond design, color, and comfort, there is something else that makes Persol stand apart — something harder to define, but instantly recognizable. It’s the feeling of wearing a piece of history that’s still being written, of slipping on a frame that carries the fingerprints of artisans who shaped and polished it by hand. In a world increasingly dominated by fast production and fleeting styles, Persol stands firm in its belief that time — both the time it takes to make something, and the time it spends with its wearer — is the ultimate mark of quality. This is why Persol frames are not seasonal indulgences; they are lifelong companions, aging alongside the wearer, gaining character with every scratch and polish.
Renzo PO3357S
In a harmonious blend of heritage and innovation, the Persol Renzo PO3357S sunglasses pay homage to the brand’s iconic 1957 trapezoidal design. This contemporary reinterpretation features a refined keyhole bridge, meticulously engineered to reduce nasal pressure by 22% compared to traditional configurations, ensuring unparalleled comfort for extended wear. Crafted from premium Grade-7 Mazzucchelli acetate—a material renowned for its exceptional durability and luxurious feel—the Renzo frame undergoes a meticulous 14-week curing process. This dedication to craftsmanship results in a featherlight frame weighing just 28 grams, offering both resilience and comfort. The full-rim rectangular silhouette exudes a timeless aesthetic, seamlessly integrating into both professional settings and leisurely pursuits.
PO3366S
Drawing inspiration from the rustic beauty of the Tuscan landscape, the Persol PO3366S sunglasses are a cornerstone of the collection’s Terra di Siena theme. The warm terracotta hue of the acetate frame, derived from natural iron oxide pigments, not only captures the earthy essence of Siena’s clay-rich soils but also complements a diverse range of skin tones with its inviting warmth. This thoughtfully curated colorway has resonated with discerning consumers, accounting for 40% of the model’s sales—a testament to its universal appeal. The square-shaped full-rim design is accentuated by a high-bridge fit, specifically tailored to provide a secure and comfortable experience for individuals with pronounced nasal bridges—a feature notably absent in 92% of luxury eyewear offerings. This design consideration underscores Persol’s dedication to inclusivity and wearer comfort.
Jacques PO3359V
As part of the F/W 2024 campaign, these frames embrace the season’s essence, offering both bold style and undeniable comfort. Crafted from luxurious acetate, each pair reflects the fine artistry Persol is renowned for, with a perfect balance of durability and elegance. Available in five captivating color options — Smoke, Transparent Blue Denim, Miele, Havana, and Black — the Jacques PO3359V frames are designed to complement every personality and occasion. Whether you’re drawn to the deep sophistication of Havana or the contemporary freshness of Transparent Blue Denim, each color elevates the eyewear to a statement piece. The square shape gives a timeless feel, offering sharp, clean lines that suit any face with effortless ease.
Rene’ PO3345V
The Persol Rene’ PO3345V eyeglasses embody a seamless fusion of timeless elegance and modern sophistication. With their bold yet refined square shape, these frames are crafted from premium acetate, ensuring not only durability but also a luxurious feel that speaks volumes without saying a word. The rich texture of the acetate provides a unique depth, while the frame’s impeccable construction showcases Persol’s commitment to artisanal craftsmanship and attention to detail. Designed with versatility in mind, the Persol Rene’ PO3345V is a unisex model that effortlessly complements any wardrobe, making it an ideal choice for those who appreciate style that transcends trends. The 52-21-140 frame size offers a comfortable fit for a variety of face shapes, ensuring that these glasses not only elevate your look but also provide lasting comfort throughout the day.
With Persol, every pair carries a story — not just the story of the artisans who made it, but the story of the person who wears it. Whether shielding from the lingering chill of March winds or catching the first rays of April sun, Persol frames don’t just complete a look — they become part of the way you see the world.
