For decades, BOSS has been synonymous with effortless elegance and contemporary sophistication, a legacy rooted in its iconic tailoring and timeless designs. With the “It’s for Life” Fall/Winter 2024-25 eyewear collection, the brand takes its bold aesthetic into new territory, blending innovation, sustainability, and personal expression. This campaign doesn’t just celebrate eyewear—it champions individuality, with the tagline inviting wearers to see their frames not merely as accessories but as lifelong companions. From its inception in 1989, BOSS eyewear has redefined optical trends, merging the brand’s precision tailoring ethos with cutting-edge craftsmanship. The new collection elevates this legacy by offering designs that seamlessly marry form and function, making a statement in every detail.
The collection radiates the quintessential BOSS spirit through its masterful blend of style, quality, and eco-conscious innovation. Frames crafted from Acetate Renew—a recycled, bio-based material—underscore the brand’s commitment to sustainability without sacrificing luxury. Meanwhile, lenses fashioned from Tritan™ Renew or bio-based nylon bring durability and clarity, aligning with a modern audience’s desire for responsible fashion. From the bold BOSS SIGNATURE BOLD frames, which exude strength and confidence with their chunky lines and transparency details, to the lightweight elegance of BOSS SIGNATURE LIGHT with its sleek stainless steel construction, every design tells a story. The BB LOGO line adds a refined touch of branding, with intricate metal details and the unmistakable BB emblem, making it the go-to for those who love a touch of classic flair.
To bring the vision of the “It’s for Life” collection to life, BOSS enlisted an all-star cast for its campaign, photographed by Mikael Jansson. The campaign features Naomi Campbell, Burna Boy, Lee Jong-suk, and Matteo Berrettini, who each embody the collection’s ethos of individuality and self-expression. Burna Boy, the Grammy-winning Nigerian singer-songwriter known for his bold and charismatic presence, dons angular, oversized frames that channel his fearless personality. South Korean actor Lee Jong-suk, celebrated for his refined style and versatility, wears transparent spectacles that evoke understated sophistication. Italian tennis player Matteo Berrettini, known for his athleticism and timeless elegance, opts for rectangular black frames that reflect BOSS’s modern versatility. Together, these stars—each bringing their unique energy—demonstrate that eyewear is more than just a functional accessory. It becomes an essential part of personal style and identity, perfectly aligned with BOSS’s #BeYourOwnBOSS initiative, which inspires confidence and self-determination.
The campaign celebrates these values, showcasing the power of self-expression through eyewear. Designed for those who embrace control over their narrative, this collection allows wearers to express their personality through every detail. With customizable options and clip-on polarized lenses, the frames offer versatile styling, working seamlessly for both function and fashion. Iconic BOSS stripes and signature metal accents provide a distinct, stylish touch that links the eyewear to the brand’s broader design language. Bold yet refined, the “It’s for Life” collection captures the essence of living authentically—fearless, unapologetic, and self-assured.
1718/S
The 1718/S sunglasses exude a commanding presence, embodying the bold spirit of the BOSS Menswear collection. These signature shades combine a lightweight acetate frame with luxurious gold accents on the bridge and hinges, creating a striking contrast that highlights their refined craftsmanship. The oversized pilot shape, paired with angular design elements, gives these sunglasses a distinctly modern edge. Their dark lenses not only enhance visual clarity but also amplify the sense of power and sophistication they bring to any look. These sunglasses seamlessly blend functionality with undeniable charisma, perfect for those who want to make an impactful style statement.
1739/F/SK
A rectangular silhouette and full-rim eco-acetate frame define the 1739/F/SK sunglasses, blending contemporary style with sustainability in a seamless and thoughtful design. The lightweight construction ensures all-day comfort without sacrificing the bold, structured aesthetic that sets this model apart. Available in four striking color combinations, these sunglasses cater to a variety of personal tastes, from understated sophistication to vibrant, statement-making hues that add a modern edge. With clean lines, impeccable craftsmanship, and timeless appeal, the 1739/F/SK effortlessly elevates any outfit while reflecting BOSS’s commitment to both innovation and environmental responsibility. Perfect for any occasion, this design proves that fashion and function can coexist harmoniously.
1720
With a refined rectangular design, the 1720 eyeglasses seamlessly blend classic style with eco-conscious materials. The full-rim eco-acetate frame offers a sleek yet durable structure, while the silver-colored hinges introduce a sophisticated and modern flair. Available in three distinct color combinations, this model offers versatility, allowing wearers to choose the perfect pair to reflect their personal style. The 1720 eyeglasses effortlessly combine timeless elegance with a contemporary edge, making them ideal for both professional settings and casual outings. With its attention to detail and sustainable craftsmanship, this eyewear truly reflects BOSS’s commitment to luxury and environmental responsibility.
1740/F
The 1740/F eyeglasses offer a refined, clear-framed design that exudes both sophistication and intellectual appeal. With their rectangular shape, the frames provide a sleek, modern look that enhances any ensemble while maintaining an air of understated elegance. Subtle silver-colored accents on the hinges elevate the design, adding a touch of luxury without overshadowing the frame’s minimalist appeal. By blending timeless sophistication with contemporary elements, these eyeglasses strike the perfect balance between classic style and modern sensibility. Whether in the office or at a social gathering, the BOSS 1740/F ensures a polished and refined appearance, embodying the brand’s commitment to both style and sustainable craftsmanship.
BOSS eyewear for Fall/Winter 2024-25 isn’t just about the here and now—it’s about crafting a vision for the future. By championing sustainability and innovation, the brand sets a new standard for luxury that aligns with the values of the modern consumer. This collection isn’t merely an addition to your wardrobe; it’s an extension of your identity, a reflection of your journey, and a promise of timeless elegance. In a world where trends come and go, “It’s for Life” reminds us that true style—and true confidence—is forever.
