Sabrina Carpenter is stepping into the spotlight, not just as a celebrated singer and actress, but as the newest face of Versace. This partnership signifies a remarkable fusion of youthful energy and timeless fashion, bringing fresh relevance to the brand’s iconic Biggie sunglasses. Versace’s decision to collaborate with Carpenter (and Alexandre Sarr) highlights a transformative moment for both the brand and its muse, celebrating bold self-expression and cultural resonance in the ever-evolving fashion landscape. “I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses. From Notorious BIG to the extraordinary talent of today, the Biggie community are rebels, groundbreakers and champions of the true Versace spirit,” says Donatella Versace.
The Biggie sunglasses, an enduring symbol of hip-hop culture and luxury, hold a legendary status in the fashion world. With their bold design and undeniable attitude, they have transcended decades, capturing the essence of rebellion and individuality. Now, with Carpenter at the helm, Versace is reimagining these sunglasses for a new generation, bridging the gap between the nostalgic allure of the past and the vibrant dynamism of contemporary style. The campaign reflects the brand’s strategy of embracing fresh, innovative voices that resonate with younger audiences while staying true to the brand’s luxurious heritage. By tapping Carpenter, Versace underscores its commitment to celebrating individuality and reaching a broader, more diverse demographic.
Sabrina Carpenter’s role in the campaign is nothing short of transformative. Known for her impeccable sense of style and artistic versatility, she brings an authentic connection to Versace’s aesthetic. “I love wearing Biggie sunglasses; they are my go-to accessory for any occasion,” Sabrina said. “They represent so much more than just sunglasses and I am so excited to be a part of this community.” Her passion shines through the visuals, where she’s styled in striking ensembles that echo Versace’s iconic flair. Shot by a world-renowned photographer Rosie Marks, the campaign captures Carpenter in a series of captivating settings that blend opulence with modern edge.
The cultural significance of the Biggie sunglasses cannot be overstated. First popularized in the 1990s by the legendary Notorious B.I.G., these frames quickly became a staple of hip-hop culture and a marker of opulence and style. Over the years, they have been worn by celebrities, influencers, and tastemakers, solidifying their status as a fashion icon. This campaign brilliantly connects the sunglasses’ storied past to their present evolution, reminding audiences of their roots while making them irresistibly relevant to today’s fashion enthusiasts. Carpenter’s involvement ensures that the campaign resonates deeply with a generation that values authenticity, artistry, and self-expression.
The campaign itself is a visual feast. Carpenter’s radiant presence is complemented by stunning backdrops that embody the essence of Versace—bold, unapologetic, and luxurious. With sleek videography and powerful imagery, the campaign appeals to a wide audience, from long-time Versace devotees to those discovering the brand through Carpenter’s influence. The synergy between Carpenter and Alexandre Sarr adds a dynamic interplay of fashion and sport, further broadening the campaign’s appeal. The messaging is clear: the Biggie sunglasses are not just a piece of eyewear; they’re a statement of individuality and empowerment.
As Sabrina Carpenter’s star continues to rise, this partnership cements her status as a fashion icon. Versace’s choice to reimagine its classic Biggie sunglasses through Carpenter’s lens is a testament to the brand’s adaptability and enduring allure. Together, they’ve created a campaign that celebrates the past while boldly stepping into the future. With its rich narrative and stunning visuals, this collaboration will undoubtedly leave an indelible mark on the fashion industry.
VE4480U
The VE4480U sunglasses, famously dubbed the “Biggie,” are a bold celebration of iconic style reimagined for the modern era. With their distinct oval frame shape and striking silhouette, these sunglasses pay homage to Versace’s legendary fashion heritage while offering a contemporary edge. Crafted from high-quality injected material, the frames strike the perfect balance between lightweight comfort and luxurious durability, making them as practical as they are stylish. Measuring 51-18-140, the frame size is designed to deliver a flattering fit, ensuring they command attention without compromising on wearability. Unlike polarized or mirrored lenses, the VE4480U focuses on a clean, sleek aesthetic that highlights its timeless design. These sunglasses capture the essence of individuality and confidence, embodying the rebellious spirit of the 90s hip-hop culture that first catapulted the Biggie frames to fame.
VE3367U
As part of a celebrated campaign, these eyeglasses capture the essence of Versace’s iconic style while offering a modern twist on classic eyewear. With a striking Cat-Eye frame, the VE3367U exudes confidence and flair, embodying the spirit of those who dare to stand out. The full-rim design enhances the bold silhouette, while the injected frame material ensures lightweight comfort without compromising on durability. The 52-17-140 frame size is tailored for a perfect fit, balancing aesthetics with practicality for a versatile accessory that complements any face shape. Whether paired with a power suit for the office or a chic ensemble for a night out, the Versace VE3367U elevates any look, making it an essential for those who embrace a life of style and luxury.
VE4361 Medusa Biggie
The Versace VE4361 Medusa Biggie sunglasses are a bold declaration of style, seamlessly blending heritage and contemporary edge. Showcased by rising NBA star Alexandre Sarr, these striking frames embody the spirit of Versace’s rebellious luxury. Crafted from premium plastic, the irregular shape delivers a modern twist, while the bold lines and sculpted angles exude confidence and individuality. Designed with precision for men who embrace fearless fashion, the sunglasses come in a size of 53-18-140, ensuring a comfortable fit that doesn’t compromise on style. At the heart of the design lies the iconic Medusa emblem—a symbol of power and allure—placed prominently to underscore Versace’s legendary craftsmanship. These sunglasses aren’t just an accessory; they’re a statement piece, perfect for making an impression in any setting.
This campaign is about self-expression, artistry, and connection. Versace and Sabrina Carpenter have demonstrated that true style transcends time, and the Biggie sunglasses remain an enduring symbol of confidence and individuality. As fashion continues to evolve, this collaboration serves as a reminder of the power of reinvention and the timeless appeal of bold, fearless design.
