Maison LaFont celebrates its 100th anniversary, and the iconic French eyewear brand honors the milestone by preserving its traditional values of unparalleled craftsmanship and perpetual innovation. By aiming for perfection over generations, LaFont has established itself as the maker of sophisticated, elegant eyewear with a distinctly French touch. To celebrate this heritage, the brand presents an exhilarating collaboration with the legendary French textile house Pierre Frey, bringing together LaFont’s deep knowledge in eyewear design and Pierre Frey’s talent in creating luxurious fabrics. The two style icons join forces to produce a capsule collection that represents their common principles of quality, creativity, and classic look.
Since its founding in 1923 by M. Lafont, the family-run LaFont has been recognized for its meticulously crafted eyewear using the finest materials and techniques. Adhering to long-established production methods passed down through generations of French artisans, LaFont infuses its timeless, Parisian-chic designs with unparalleled handmade quality. Led today by Thomas Lafont, the company envisions the future through a lens of heritage. By bridging tradition with technological progress, LaFont has delivered enduring eyewear styles proven to satisfy aesthetes through the decades, while also pioneering innovations in comfort, fit, and function.
Sharing in LaFont’s rich heritage is the eminent French fabric house, Maison Pierre Frey. Founded in 1935 by Monsieur Pierre Frey, the firm has cultivated an international reputation across nine decades for its exquisite silks, intricate weaves, and vibrantly-colored textiles and furnishing fabrics. As a guardian of France’s textile savior-faire, Maison Pierre Frey holds the distinguished designation Entreprise du Patrimoine Vivant (EPV) in recognition of its preservation of rare artisanal techniques and integration of traditional French craftsmanship with modern industry innovations.
This mastery has allowed Maison Pierre Frey to uphold the French art de vivre through fabrics designed to elevate interiors to artworks reflecting the rhythms and beauty of life. With 7 generations perpetuating family stewardship, Pierre Frey’s dedication to quality, creativity, and joie de vivre mirrors the values ingrained in Maison Lafont. In their first creative partnership, Maison Lafont and Maison Pierre Frey converge generations of expertise in a shared passion for French artistry and Made in France hallmark.
The alliance brings together two standard-bearers of French heritage, spotlighting rare savoir-faire that persists through generations thanks to houses like Lafont and Pierre Frey. By fusing their manufacturing excellence, they lead by example in originating new paradigms for luxury while inspiring appreciation for traditions risking extinction. Their conceptual collision also previews the power of unlikely creative alliances, proving symbiotic inspiration can yield groundbreaking outcomes. This partnership may pioneer future cross-sector relationships that exchange ideas, push boundaries, and yield unprecedented innovation.
Ocean Frey
The Ocean Frey model boasts a frame meticulously sculpted from high-quality acetate, renowned for its durability, lightweight comfort, and rich color saturation. This premium material ensures that the sunglasses not only exude luxury but also offer an exceptionally comfortable fit, suitable for prolonged wear. Featuring a sophisticated Cat-Eye silhouette, the 6132TF shades are a nod to classic glamour, infused with a modern twist. The distinct shape accentuates the facial features, offering a flattering lift to the cheekbones and a subtle allure to the overall look. The Cat-Eye frame is iconic, universally flattering, and adds a touch of mystery and sophistication to any ensemble. Its contours are harmoniously balanced, offering a sleek and polished appearance. This piece is available in two colors – bright red and elegant black.
5192TF
Designed with the modern woman in mind, this pair of sunglasses exudes sophistication and style, perfect for those who always receive the best from their life. The 5192TF model boasts a unique geometric frame shape, embodying an artistic fusion of classic elegance and contemporary design. The brown frame, also available in red, showcases an impeccable balance of form and function, ensuring not just an aesthetic appeal but also comfort and durability. With a frame size of 51-24-142, the 5192TF offers a snug and flattering fit, tailored to accentuate the natural contours of a woman’s face. The lens width ensures ample coverage, while the bridge and temple size are carefully calibrated to provide a secure and comfortable fit, making these sunglasses a perfect accessory for any occasion, from casual outings to formal events.
Monaco Sol Frey
The Monaco Sol Frey in Black is a testament to refined eyewear design, exemplifying elegance and superior craftsmanship. This model features a sophisticated brown hue that exudes a classic yet contemporary appeal. The frame is meticulously crafted to offer a blend of durability and comfort, ensuring a perfect fit for any face shape. The lenses are engineered to provide optimal protection against UV rays, making them not only a stylish accessory but also a functional one for everyday wear. In addition to the exquisite features of this piece, LaFont offers a similar model for those seeking a vibrant alternative: the Monaco Sol Frey in Blue. It shares the same high standards of quality and design, presenting a bold frame that makes a striking fashion statement.
In commemorating its centenary, Lafont looks to history to shape visions of the future, honoring its identity through an exciting joint venture with esteemed textile institution Pierre Frey. By combining their creative forces in mutual admiration, the two venerable French brands write a new chapter celebrating their shared commitment to imagination, craftsmanship and setting new heights for French luxury excellence.
