The well-known American high-tech clothing brand Under Armour earned its first serious money thanks to basketball stars who appeared in the brand's sportswear and gave it great advertising. Thus, the founder of the brand, Kevin Plank, was able to realize his dream - to create an innovative fabric of his own elaboration. In 1998, Under Armour released its first native material. It was a fabric with ColdGear® technology capable of keeping the body dry and warm at any intensity of the workout. In parallel with this, the AllSeasonGear® line was released - this fabric worked even in the coldest weather keeping the warmth. By the mid-2000s, everyone knew about the Under Armour brand. And not just because the US Olympic team or movie stars wore it. It's just that Under Armour's stuff really looks cool, and the company is constantly improving technology.
The brand entrusted the Safilo Group with the creation of its debut collection of frames, combined with new sun-protection models, which was able to translate its many years of experience into comfortable and attractive stylish models. Under Armour is known as a brand that is committed to innovation and providing the highest quality performance eyewear. In the collection of women's sunglasses, we can see both sporty wrap-around models, ideal for any outdoor activity, and classic aviators, rectangular and round-shaped sunglasses that will adorn any urban outfit, updating the style of the wearer.