Daniel Swarovski founded the Swarovski company of the same name in 1895. Passionate about electricity, he invented electric machines for the mass processing of crystals. He started producing his own shiny stones, the formula of which is still in secret. For several years, Swarovski, together with his sons, perfected the technology of cutting and grinding crystals. The advent of Swarovski crystals has changed the public's attitude towards non-precious materials, breaking the persistent stereotype that products made from non-precious stones and metals are just cheap fake jewelry.
Swarovski jewelry was sold out in Paris, and famous designers decorated their fashion collections with them. To this day, dazzling Swarovski crystals are a great decoration for clothes and accessories that are used by designers of such prominent fashion houses as Christian Dior, Yves Saint Laurent, Dolce & Gabbana, and many others. 2011 marked the beginning of a collaboration between Swarovski and one of the largest optics manufacturers, the Marcolin Group, resulting in a collection of frames and sunglasses worthy of the legendary Swarovski name. Graceful Swarovski sunglasses are crafted with high-quality materials and state-of-the-art technology for a luxurious look and perfect fit for beautiful women.