Swarovski is one of the most popular names in the world of jewelry. Founded in 1895, the company creates exquisite jewelry, sculptures, and accessories with its signature crystals, which are not inferior in beauty to real diamonds. The founder of the company Daniel Swarovski invented the grinding machine for glass processing and opened an enterprise for the production of inexpensive crystals, which looked like real precious stones. In the 1930s, the company developed Plastic Trimmings, a flexible strass tape that could be easily sewn onto a dress, shoe, or bag.
The mid-20th century marked the beginning of a new era of Swarovski's collaboration with global fashion houses and renowned designers. The brand's crystals began to adorn the collections of Christian Dior, Coco Chanel, Yves Saint Laurent. Contemporary fashion houses such as Prada, Dolce & Gabbana, Valentino, and many others still consistently use Swarovski elements to decorate their seasonal collections. In 2011, the brand teamed up with the renowned global eyewear manufacturer Marcolin Group, resulting in a gorgeous and mesmerizing collection of sunglasses and frames for women. Swarovski sunglasses look bohemian and luxurious and are a stunning exclusive accessory to complement an elegant look.