Of all the luxury eyewear brands, one appears to shine brighter than the rest – which is precisely why this modern trademark has come into the spotlight to embrace the beauty that is all about luxury and advanced technology. Movitra represents a brand conception that emerged from passion and dexterity – a blend of precision and innovation that shaped new frontiers of the existing eyewear concept of sunglasses. Each pair, designed with great care, is intended to take wearers on a journey that goes beyond the realm of comfort and utility. These are not just what people usually refer to as fashion accessories; these are artistic masterpieces beautifully crafted to help fashion lovers accessorize their heads while protecting their eyes from the sun. Movitra specifically stands as encompassing the luxury style with a touch of the contemporary trend. Here, every single thing is well-planned and well-designed. Starting from the frames that are streamlined and designed to perform, to those temples that boast of even minimalistic dimensions with engraving – it is all manifestations of the brand’s promise.
Of course, the most striking feature of Movitra is its unique pivoting frame system; an innovation that does not exist in any other car model. These attractive sunglasses fold in a way that their carrying state does not inconvenience their wearers and can easily be adjusted to be flat to maintain their good condition, thereby avoiding ugly distortions or scratches. These features make Movitra beautiful, but also functional. Dedicated to using only the finest materials in its production, Movitra ensures the highest quality and endurance of each pair of sunglasses. Precision-cut lenses give you clear vision and a fantastic look, while the sun protection technologies applied to the lenses’ surface guarantee your eyes’ safety. From the sun-kissed sandy shores of a tropical island to the concrete jungle of a metropolitan city, Movitra has got your eyes covered while you play dress up.
Reflecting on Movitra, let's be real - the company's stunning assortment is absolutely designed to cater to the trendy, fashion-forward consumer of today who's into virtually any and every style. From those gorgeous vintage-inspired pairs that give retro fashion that crazy timeless appeal to the modern, avant-garde designs pushing the boundaries of abstract creativity, there's a perfect pair just waiting to be scooped up, no doubt about it!
The company was founded by Filippo Pagliacci, Giuseppe Pizzuto, and Diego Ponzetto – the three friends who happened to meet at some point due to their passion for creativity and innovation – the two key points of the unconventional brand. As these three architect companions who are always ready to change the world, they had decided to build an idea for the first time. Movitra came from the fashion capital of the world, Italy, a country that holds commitment towards individuality, creativity, and beauty in high esteem. When they saw that there is almost nothing special when it comes to the ‘sunglasses game’, the visionary minds of these three young men immediately proved that the eyewear sector had been sorely missing these components for far too extended. They have envisioned themselves to have a brand of sunglasses and frames that is a modernized version, the coolest ever to come, with all the hi-tech innovation that could be offered with a traditional Italian design, which has been raging international fashion streets for hundreds of years.
The reliability of Movitra starts with three basic principles – purity, innovation, and timelessness and became the ultimate motto of the whole brand. They aimed at achieving as much as possible and reclaiming the status of the best and most daring eyewear brand, so they teamed up with the best companies known for their ultra-high performance and history. For the lenses, Movitra established a partnership with Zeiss, an optics giant that traces its roots to 1846. Made in some of the sickest factories in Italy, Zeiss’ lenses will leave your eyes in awe with the level of detail, the contrast, and the UV protection for Movitra users. The frames were sourced from Mazzucchelli 1849; an acetate firm that has been repping the ages-old, traditional Italian way for ages. Mazzucchelli 1849, a manufacturer that boasted of its handcrafted aesthetics and overemphasis on intricate design, provided Movitra with premium-grade acetate for the frames giving the eyewear aesthetic appeal and endurance.
The pivoting frame is another engineering marvel that makes the handling and storage of Movitra sunglasses very easy with a flat position. This design helps to avoid such unwanted elements as distortions or other kinds of markings on the sunglasses which will in turn make them stylish and comfortable for both men and women of different ages.
According to Movitra, the sunglasses should be put in their case whenever they are not being worn and lenses should be cleaned only with approved cloths and not exposed to excessive heat or moisture.