While fashion nowadays comes up with new discoveries and trends approximately every several months, Matsuda remains the embodiment of impeccable quality and impossible ideas. This traditional name, which has been gracing women and men for approximately 60 years, appears to be on the verge of transforming into a legend; nevertheless, it carries on catering to the consumer’s demand for bespoke products that are becoming unique products that can be fitted with valuable artistic masterpieces. As soon as one makes a pair of Matsuda eyeglasses in hand, he or she can touch the history of decades and the inspiration and passion of generations of great masters who put their souls into those frames. It is not mere garments - these pieces are living testimonials to a multi-generation heritage of devotion to the art of weaving as well as a strong resolution to sustain the tradition no matter the unalterable change that is inevitable.
Matsuda still follows these traditions but what makes the brand special is how they manage to make them look fresh and relevant for the present generations, as opposed to something old-fashioned. This is exemplified by the fact that the designers of this brand get inspiration from the surroundings and create masterpieces that are exceptional in their ability to perfectly blend fashion and technology into eyewear products. Every frame is a wonderful blend of opposites – tradition and innovation; noble craft and high-tech substances and tools. The intricate work, delicate filigree, and rich ornamentations that are customary to the surfaces of these glasses are not only aesthetic; they represent the diligence and passion of the craftsmanship of people who have dedicated their lifelong days to mastering their craft. However, below those highly refined design aspects, one can find well-developed technical solutions and careful work in engineering and production, so that Matsuda’s eyewear not only looks great but also provides great comfort and performance.
When you focus your sight on a pair of Matsuda’s eyeglasses, you do not see a vision correction tool – you get to marvel at an artwork on your face that cherishes the greatest design periods in humanity. These frames are perfect examples of the brand’s obsession with quality, the fusion between the traditional and the modern, and most importantly, the art of discovering and preserving the remaining fragments of history. Every piece that Matsuda designs is a travel back in time and an artful cross between the eras of the past and the contemporary. They suggest the gothic construction of flying arches, highly detailed rocky carvings, and sophisticated moldings that have been put into constructing their frames. However the traditions, somehow are incorporated here in a completely modern style, combining the best of both worlds.
However, some of the Matsuda designs are influenced by the sophistication of the Victorian style: the temples are decorated with filigree and ornaments that refer to the craft of the epoch. These frames are like fashion accessories that are also pieces of art that tell their owners to dress like ladies and gentlemen of the old world as they enjoy a modern twist. However, what the above examples have not shown is that Matsuda is not only an architect and an artist but also a culturalist; the motifs for the frames are inspired by jazz, an American musical genre known for its virtuoso improvisations. The frames are fairly avant-garde and with streamlined lines, nice shades of colors, and irregular shapes that suggest the freedom of a jazz musician, telling people to be different, to be unique.
Matsuda eyeglasses have positioned themselves in a class of their own through the brand’s continuous focus on maintaining the authenticity of Japan’s heritage in craftsmanship together with blending some form of innovation in their production process and designs.
Now that you own Matsuda frames it is crucial to understand how to ensure they stay beautiful and durable for many years. First of all, one should always clean the lenses with a soft and non-abrasive microfiber cloth that is suitable for cleaning eyeglasses and removing any smudges or fingerprints. Do not use materials such as paper since they may harm the lens and frame materials.