The Lacoste brand embodies the tradition of sporty chic, elegance, and a long history of brand development. For over 80 years, the French brand Lacoste has been synonymous with quality luxury clothing, while the crocodile logo is easily recognizable and is a favorite in the wardrobes of many modern fashionistas. It all started with the idea of Rene Lacoste to use polo instead of an uncomfortable tennis uniform. The white crocodile polo shirt was the first creation of Lacoste and aroused great interest in the sports community, and soon many tennis players began to prefer polo.
Polo shirts became the go-to choice for golfers and sailing enthusiasts. But the brand reached its peak of popularity when the preppy style came into fashion. A cultural phenomenon created by graduates of prestigious universities, Lacoste has finally cemented the title of luxury clothing. After that, the brand expanded to jackets, T-shirts, trousers, wool vests, loafers, and of course the legendary Lacoste polos in different colors. The last thing that was missing to create the perfect look was glasses. The production of Lacoste optical collections was entrusted to the American company Marchon Eyewear, which has a portfolio of many global brands. Adorned with the recognizable croc logo, Lacoste eyeglasses come in a wide variety of shapes and are the perfect accessory for today's active men.