When talking about Götti, all there is to know about this respectable Swiss eyewear brand can really be summarized in three words: quality, style, innovation. Every pair of glasses you get from them looks as plain and unadorned as the most basic of frames you ever tried on. Yet, each and every one of them looks incredibly high-end and downright amazing at the same time. The 2024 collection is everything you’d expect from the Götti and a little bit more. With their signature minimalism and breakthrough technologies for producing both eyeglasses and summer shades, the company keeps streamlining its top models to make them sleeker, chicer, and more refined, even if it seems there's nothing to actually refine anymore.
At first glance, the brand's assortment hasn't changed since the previous collection. But then you start noticing these small things: the surfaces that have become a bit more polished, the colors, now a little more consistent, all the fine, thoughtful details put in here and there to make that subtly pivotal difference. And the more you look, the deeper your eye gets drawn into the orbit of those clean, perfect lines, titanium-sleek and ethereal or grounded in quite a bulk of acetate. So, let's delve in and see what really makes Götti's latest offerings so great, not just in appearance, but also on a purely technical level.
Götti's style search never really has the end point. Yes, they are the 'keep it simple' kind of guys, but that doesn't mean you can't create a masterpiece out of two mere rectangles, like in the classic Abate, or good old aviators, like the Griffin. And if you tinkle with the contours a bit, some truly interesting, exceptional-looking things can be born—just take a look at the Alex; are they round or hexagonal? You can't really tell, but you already want to wear them.
The above-mentioned models are Götti's titanium classic, and even by varying the thickness of the frame a bit, the brand manages to achieve totally different styles in its 2024 collection. Compare the smooth, ethereal charm of Devito, for instance, and the squared boldness of the Franka. Both are the same unadorned titanium, but the impression they lend is on the opposite ends of the whole eyewear vibe spectrum. And if you see eyewear as part of your style, an extension of your persona, not just an optical tool, impression is just as crucial.
Or just check out the Gomez, a really fresh, visually striking design that can probably be called 'semi-browline'. Those frame tops, just a little bit thicker than the rest of the frame, create quite an accent. And all that in monocolor. Imagine the impact Götti is able to achieve when it introduces some color contrasts. The brand isn't skimpy on those, putting them in neatly between the rims and the bridge, temples, or both. The result is a delightful, sometimes even fanciful interplay of hues that makes ascetic designs shine anew.
How about acetate glasses? The 2024 collection has plenty of those, too. You are welcome to marvel at the timelessly rectangle Hedda, gasp at the killer cat-eye geometry of the Ivie, or drool over the retro-style Silde, whose perfectly translucent round frames have these lovely corners that jut out slightly but not too much. But it's not just solid-colored acetate that makes it into the mix. Alongside these models in plain hues, Götti presents some elegantly patterned palettes, like the transparent-lined Semy or Walsh, either soft gray or elegant havana.
For starters, the materials. Götti is one of the few brands, if not the only one, incorporating buffalo horn in its creations—you could say, an eco-conscious alternative to ivory and no less luxurious-looking, mind you. The company also relies on some innovative technologies its competitors haven't yet gotten their hands on, like screwless hinges and 3D-printed frames.
Sure, you can order a pair of eyeglasses from the newest collection with the very lenses you require. Simply provide your recipe when shopping for glasses, and you'll get a Götti pair perfectly suited for your vision needs.