The history of the Diesel brand goes back to the 70s, when in 1978 Renzo Rosso, together with Adriano Goldschmied, registered the Diesel brand. The name of the brand was inspired by the oil crisis, which caused a rise in gasoline prices and the popularity of a more economical fuel - diesel. The unusual and catchy name and original denim clothing quickly brought popularity to the brand. Diesel has successfully carved out its niche in the denim clothing market, which has become the hallmark of the company.
Today Diesel is one of the most famous Italian brands, that produces women's, men's, and kid's clothing as well as underwear, perfumes, shoes, bedding, household goods, bicycles, motorcycle helmets, all kinds of accessories, including sunglasses. Diesel's motto “For a Successful Life” is read in any collection of the brand be it clothes or sunglasses: simple silhouettes, fashionable prints, versatile but bright colors, and high-quality materials. Diesel sunglasses are created for extraordinary, daring, and self-confident persons who value their individuality.