BOSS™ Orlando Bloom Collection

"The smallest detail can change everything," – says Orlando Bloom in the new Boss’ eyewear campaign. Truer words were never spoken! Nowadays, eyewear is not just a medical necessity or fashionable must-have but rather a tool that can help to define your true character and show what kind of person you are. BOSS, the symbol of authentic, understated luxury, claims that the best way to "tell your story" is through your style. And if you want to make an authentic and powerful first impression, start with your eyewear. Orlando Bloom makes a real style statement by wearing exclusive designer glasses from the new 2020 BOSS Eyewear collection, which includes modern interpretations of iconic designs.

Every year, BOSS unveils its new collections at prestigious international fashion shows. In February 2020, the renowned brand released new sophisticated optical frames and sunglasses at the Milan fashion show and it was Orlando Bloom who has been chosen as the BOSS Eyewear ambassador for 2020. Famous for his roles in the "Pirates of the Caribbean" and "The Lord of the Rings" movies, Bloom is an internationally-recognized icon. His sophisticated and understated sense of style makes him an ideal BOSS man; the perfect candidate to wear the signature styles from the innovative 2020 BOSS Eyewear collection. In his turn, the actor admits that he associates himself with the brand, appreciating its elegant yet dynamic designs.

Presented by Mr. Bloom with the words "Everybody has a story to tell," this eyewear campaign, shot by a British fashion photographer Matthew Brookes, is a vivid demonstration of the power of self-expression and the very important role of details in our lives. The new collection includes magnificent sunglasses and optical frames that appeal to every individual looking to show themselves and go their own way. Sleek modern shapes, bold color combinations, versatile clip-on lenses, ultra-light construction, sophisticated details; - all those features are blended together and packaged inside the luxury brand’s new assembly.

The new HUGO BOSS eyewear collection is associated with modernity, luxury and lightness. One of the most popular models is the BOSS 1129, single-bridge aviators with ideal proportions. This frame will surely get you noticed, without being too flamboyant or shouty. It comes with a sun clip which perfectly converts the optical model into opulent sunglasses. Another featured style is the BOSS 1127/S, the vintage-inspired sunglasses with a flat-topped frame in deep black acetate. They are trimmed with hardware inserts and rivets for a refined and sleek look. For those who are on the hunt for ultra-light and refined sunnies, the BOSS 1134/S is just what the doctor ordered. These glasses feature super-thin metal construction fitted with HD polarized lenses for a clear view of colors and details. Titanium nose pads and slim temples make this frame incredibly comfortable.

"Your style, your story," – tells us Orlando Bloom and there are no reasons to doubt that! If you want to make a high-impact statement, BOSS is the brand to rely on. The manufacturer knows for sure how to create an ever-modish trendy effect. Sophisticated and modern eyewear, presented by Bloom, an icon of style and elegance, is definitely worth your attention. Look through the collection and pick up your favorite BOSS pair that will perfectly emphasize your individuality and upgrade your style!