British menswear brand Ben Sherman has launched its new eco-friendly eyewear collection. The brand is a true icon of English style, whose collections are popular among fans of restrained fashion and timeless classics.
Founded in 1963 by Arthur Benjamin Sugarman, the company is one of the most popular clothing and accessories brands in the United Kingdom. The first product that was produced in the distant sixties was the Oxford Shirt.
Thanks to an irreplaceable sense of style, taste, and love to experiment with fabrics, Ben Sherman created truly masterpiece products and managed to combine streetwear elements with British simplicity and elegance. The color scheme of his shirts was simply unique: he used colors that no one had dared to use before.
The eyewear collection impresses with details and styling inspired by the brand’s heritage and history. Four basic themes are traced in the Ben Sherman sun and optical collections: Ivy League prep, military silhouettes, iconic looks of the '60s, and British youth culture.
Every eyewear piece exudes a blend of splendid color accents and stunning translucent coloration. The collection consists of bio acetate frames and lightweight metal frames featuring stylish angular elements, all made of recyclable materials.